A resident of Port of Spain, Trinidad, Ernie Ross developed the trademarked branding philosophy and personal development program called ‘Intangience’ and is also the founder of ReThink. At ReThink, a personal and organizational transformation center, Ernie Ross directs initiatives including wellness programs and the company’s involvement in Project Happiness operations in Trinidad and Tobago. An American nongovernmental organization, Project Happiness is an educational curriculum designed to teach children how to cultivate happiness. Implemented in schools and community groups around the world, the Project Happiness curriculum has been taught in over eighty countries. Through Project Happiness, children learn how to recognize their individual strengths and express tolerance, empathy, and gratitude. The goal of the program is to teach children these skills from an early age so they are better equipped socially and emotionally to cope with challenges in their own lives. Project Happiness is a teacher-friendly program consisting of step by step lessons that nurture social and emotional learning (SEL). Key skills developed in SEL include taking responsibility, handling emotions, coping with challenges, and demonstrating care.
Based in Port of Spain, Trinidad, Ernie Ross is the CEO and creative director of Ross Advertising and the founder of Rethink, a serene sanctuary focused on personal and organizational transformation. In his role at Rethink, Ernie Ross of Trinidad leads his organization in developing initiatives including individual health coaching and meditation sessions to promote the concept of wellfulness. Wellfulness describes a state of balance regarding the spiritual, emotional, physical, psychological, and social aspects of a group or an individual. In the case of individuals, it is a dynamic process involving enhanced self-awareness and an effort to improve the way they manage their lives to fulfill their purpose. Practicing wellfulness is also imperative to being successful in achieving a higher quality of life.Practicing wellness may include healthy eating, exercising, creating actionable goals, identifying a vision, changing negative habits, and being proactive. Wellfulness is essential to living an optimal life, since research shows that people who make healthy lifestyle choices reduce their risk of illness, manage their stress levels better, increase their productivity, have lower healthcare costs, and live longer.
Ernie Ross has functioned as chief executive officer and creative director of Ross Advertising in Port of Spain, Trinidad and Tobago, since 1982. In 2012, Ernie Ross expanded his professional activities by founding ReThink, also in Trinidad and Tobago.ReThink has partnered with Project Happiness, an American-based, non-governmental organization, to bring the benefits of the Project Happiness curriculum to local children. Project Happiness education primarily emphasizes the methods through which children can attain personal happiness and, subsequently, cultivate authentic happiness from within. Specific lesson topics range from gratitude to tolerance, while also educating children about the power of empathy and how to identify and embrace their individual strengths.Project Happiness recognizes that these and related skills are rarely taught in traditional classroom settings, leaving some children at an emotional or social disadvantage that can worsen over time. Project Happiness education has been incorporated into schools and communities in more than 80 countries. It is the first service of its kind to be integrated into the Trinidad and Tobago education system.
Ernie Ross is an award-winning advertising professional who has served Ross Advertising in Port of Spain, Trinidad and Tobago, as chief executive officer and creative director for more than 35 years. Ernie Ross has spent the last six years as founder of ReThink, also located in Port of Spain.The Random Acts of Kindness Programme is a ReThink initiative rooted in the pay-it-forward philosophy. By encouraging individuals to perform random acts of kindness every day, the project seeks to enact a ripple effect of positivity with the potential to change the world. Acts of kindness may range from philanthropic contributions to simple demonstrations of empathy. Individuals can visit www.rethink.co.tt and open the Kindness Card web application, through which they can keep track of their list of kind deeds and, potentially, the subsequent effects of these acts. One day in the future, individuals will have the opportunity to review their Kindness Card and appreciate how far their simple acts have gone in regard to bettering not only their local community, but the world at large.
Ernie Ross has operated as the CEO and creative director of Ross Advertising Ltd. in Port of Spain, Trinidad and Tobago, for approximately 36 years. A committed philanthropist, Ernie Ross founded ReThink, also in Trinidad and Tobago, in 2012.Every year, ReThink observes the International Day of Happiness. Held on March 20, International Happiness Day 2018 saw ebullient crowds gathering at ReThink’s St. Clair offices, ready to kick off another year of happiness and positivity. The social festivities in 2018 ranged from dining with local street food vendors to sharing notes of happiness and warmth with the entire community. All of the multi-colored notes were arranged along ReThink’s wall of kindness, entitled On a Note of Happiness, which ultimately consisted of more than 800 individual notes from local residents, ReThink employees, and prominent business leaders, including Ansa McAL Group Chairman Norma Sabga.Other activities at International Day of Happiness 2018 included live music and free blood pressure screenings. The holiday came to a close that evening with a public screening of the family film Moana.
