Project Happiness Comes to Trinidad and Tobago

Ernie Ross has functioned as chief executive officer and creative director of Ross Advertising in Port of Spain, Trinidad and Tobago, since 1982. In 2012, Ernie Ross expanded his professional activities by founding ReThink, also in Trinidad and Tobago.

ReThink has partnered with Project Happiness, an American-based, non-governmental organization, to bring the benefits of the Project Happiness curriculum to local children. Project Happiness education primarily emphasizes the methods through which children can attain personal happiness and, subsequently, cultivate authentic happiness from within. Specific lesson topics range from gratitude to tolerance, while also educating children about the power of empathy and how to identify and embrace their individual strengths.

Project Happiness recognizes that these and related skills are rarely taught in traditional classroom settings, leaving some children at an emotional or social disadvantage that can worsen over time. Project Happiness education has been incorporated into schools and communities in more than 80 countries. It is the first service of its kind to be integrated into the Trinidad and Tobago education system.