ReThink's Random Acts of Kindness Programme

Ernie Ross is an award-winning advertising professional who has served Ross Advertising in Port of Spain, Trinidad and Tobago, as chief executive officer and creative director for more than 35 years. Ernie Ross has spent the last six years as founder of ReThink, also located in Port of Spain.

The Random Acts of Kindness Programme is a ReThink initiative rooted in the pay-it-forward philosophy. By encouraging individuals to perform random acts of kindness every day, the project seeks to enact a ripple effect of positivity with the potential to change the world. Acts of kindness may range from philanthropic contributions to simple demonstrations of empathy. Individuals can visit www.rethink.co.tt and open the Kindness Card web application, through which they can keep track of their list of kind deeds and, potentially, the subsequent effects of these acts. One day in the future, individuals will have the opportunity to review their Kindness Card and appreciate how far their simple acts have gone in regard to bettering not only their local community, but the world at large.