Located in Port of Spain, Trinidad, Ernie Ross is the creator of the trademarked branding philosophy and personal development program known as Intangience, and the founder of ReThink. Ernie Ross of Trinidad oversees initiatives at ReThink, an established organizational and transformation center, and has assisted numerous high-profile brands in promoting a positive image.
Organizations must focus on promoting a positive brand image in order to prosper in the marketplace. Below are four key ways to promote a positive brand online.
1. Show off your successes. Among the most powerful brand marketing strategies, showcasing customer success stories helps customers believe in your business over others and boosts your company’s reputation.
2. Have an online presence. Online social media platforms are an essential tool for marketing and customer service. Every business should provide an opportunity for customers to connect over social media and explore the company’s online presence.
3. Find out what consumers are saying about your brand. It’s important for businesses to monitor the web for mentions of their brand and to learn what customers are saying about it. Services such as Brand24 and Google Alerts makes this easy as keywords related to a specific service or product or the company’s name can be tracked.
4. Deal with negative feedback. Negative feedback published online should be addressed quickly by engaging with any dissatisfied customers and resolved adequately to protect a business's online brand reputation. Displaying online comments regarding how any negative situations were resolved may also help to promote the brand in a positive light and prove that consumer satisfaction is a priority for the business.
