ReThink Celebrates World Kindness Day

As the founder of ReThink in Port of Spain, Trinidad and Tobago, Ernie Ross leads an organization that leverages the personal development philosophy of Intangience to help individuals attain enlightenment and purpose. In addition to helping people achieve happiness, Ernie Ross and ReThink create events and other programs to spread kindness across Trinidad and Tobago and beyond.

Complementing the organization’s own kindness initiatives such as volunteer opportunities and school-based happiness workshops, ReThink drives awareness of global events such as World Kindness Day. Taking place on November 13 each year, World Kindness Day is an initiative of the international World Kindness Movement consortium that asks participants to reflect on kindness in their lives and to identify acts of kindness in the community.

In Trinidad and Tobago, ReThink celebrated 2018 World Kindness Day by partnering with companies such as Najim & Sons, a popular purveyor of the street food known as “doubles,” to provide free food to all guests on November 13. In addition to two free doubles, each guest received a “Kindness Card” specially designed for the day by ReThink.

ReThink also expanded awareness of the special day through specific social media promotions. Finally, the organization sent kindness emissaries into the streets to interview the country’s citizens about what kindness means to them.